Patanjali Ayurveda, the wellness grocer that has upended India’s well-settled consumer goods leader board, is unhappy with the tax slab proposed for its products under the Goods and Services Tax (GST) plan, the introduction of which would more than double the levy to 12%.
“We request the government for a review of the GST rate for the ayurvedic category in the interest of the common man. Without good health or good living, there cannot be ‘achhe din’ (better days),” Patanjali Ayurved spokesperson SK Tijarawala said. Ayurveda products using natural ingredients previously attracted levies of about 5%.
“Increasing the GST rate on ayurvedic products is disappointing and disheartening. We are the ones who have made ayurveda reach consumers at affordable prices, and other companies have followed our lead,” said the spokesperson, articulating the views of Baba Ramdev.
“Initially, we will not pass on any hike to consumers, and review the price strategy at a later stage,” he had said.