Cricket legend and former India skipper Sourav Ganguly has a new pitch to play on — startups. The southpaw has invested in Mumbai-based free-to-watch video platform Flickstree.
Flickstree works as an aggregator to suggest content according to the user’s interests. Users can choose from more than 20 categories such as comedy, documentary and drama.
Besides Ganguly, Kolkata’s Aditya Group, Venture Catalysts and Moksh Sports Ventures have invested in about Rs 3 crore in Flickstree.
Flickstree, a movie recommendation platform was launched in August 2016. Founders Saurabh Singh, Rahul Jain and Nagender Sangra pivoted to into a personalized video magazine in January 2017. Flickstree helps users find amazing and popular videos from internet.
“We are delighted to have Sourav Ganguly on-board as a partner, investor and a catalyst who really believes in our idea,” Singh said, while launching Flickstree app in Mumbai on Tuesday.
“India is witnessing video boom and with the launch of 4G, suddenly it has exploded further. With so many content producers creating quality content, it becomes difficult for users to discover videos across multiple platforms. Flickstree is trying to organise video content from the free web for users,” he added.
Talking about the aggregator’s future expansion, COO Jain said they will expand into Australia and Indonesia by early 2019. “We want to create the world’s largest curated platform and not an India-centric company. That’s our vision,” he added.