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&ME – Empowering Women by health

&ME Startup Story: A unique start-up that challenges the busy lifestyle to help women sustain through problems like PCOS, PMS, and other female-specific nutrient requirements.


&ME – India’s 1st PMS Drink:


&Me, a women-focused bio active drinks maker, serves to meet unique functional needs across menstrual health, fitness and beauty. These Ayurvedic drinks are primarily conceptualized In this start-up to empower women by prioritizing their health first. 


Ankur Goyal, the founder of “&Me” has the first-ever solutions for the women’s ill health,

“In my quest to find a solution for the widespread nutritional deficiency in women in India, I started Merhaki Foods (parent company of &Me) in September 2017,”. 


In his research findings, he mentions,

According to Goyal, the vision of his company is to create and own a ‘Women’s Health’ aisle section in every online and offline store. With &Me, he wishes to drive home a larger point – leading the effort in driving awareness of women’s nutritional health.


His mission for “&Me”

Citing some of his research findings, he mentions, “One in five women is diagnosed with PCOS and three out of four experience PMS symptoms. Over 50 per cent of women are calcium and iron deficient. &Me tries to alleviate exactly this dismal health status of women.


The research behind “&Me”


&Me drinks are a result of nine months of rigorous R&D, involving gynecologists, dietitians, nutritionists, extensive research reports and consumer feedback. The brand uses the wisdom of Ayurveda to provide women with proper nutrients.

Every ingredient that our drinks use has a related research paper explaining the significance of the ingredient in combating the challenges associated with PMS and PCOS,” shares Goyal.


There is more to “&Me” 

Between the stereotypical mindset, the issues that &Me beverages are trying to solve are pretty much taboo. With strong imagery and stories, we intend to start a conversation among-st its drinkers and break stereotypes. Similar is the case with the bottle. We have broken apart from the stereotypical bottles to create this asymmetrical flask which, to many resembles a whiskey flask. Hence the name.

Despite the huge taboo, convenience and utility are of primary importance.

All that active working women ask for is convenient solutions to their issues. The &Me flask is sleek, just about right to fit in the designer clutches and bags that women carry. The hole on the top corner is for better grip over the bottle and to spark that creative intuition among-st women.


The end goal is to keep the health together beyond our binge eating and prevent the effects of consuming the chemically rich staple food we consume everyday.

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