WhatsApp is the most popular messaging application is used by 1.3 billion users around the globe, where we are 200 million (the biggest in the world). Since few days there is a buzz on social media that WhatsApp no longer free. The most popular platform, Facebook has acquired this super start-up for a huge $19 billion. It was a bold move from the social media giant since WhatsApp did not really have a business model nor did it intend to have one.
WhatsApp even now, with a presence in over 100 countries and 1.2 billion subscribers, still operates for free with no advertisements. WhatsApp has announced that it will launch business tools for enterprises which will help them to communicate with their customers. It will soon start charging for the new feature.
The new WhatsApp business tool will mainly serve businesses by enabling them to talk to customers over the mobile app. It is currently in a testing phase where it would Initially provide free services for small businesses, but at a later stage, they may charge large enterprises for a host of communication tools to reach customers. It means that Facebook has opted a different profit model than advertising revenue.
However, this will be a non-intrusive feature since users will have to choose the company with which they wish to interact with on WhatsApp with an option to block users. The businesses or enterprises will get a verified profile and users will be able to identify them with a ‘Green Tick’. When the business app arrives, users can also expect Uber and Ola services introduced in WhatsApp.